The Top Trends in Web Development for eCommerce Brands
For eCommerce businesses of all sizes, the layout, design, and functionality of your website – which acts as your digital home base - is of the utmost importance. Your site is where people go to look at your offerings, make purchase decisions, and ideally, return to regularly to stay updated with your brand.
However, the ways in which potential customers interact with websites online is changing. From an increase in mobile access to an enhanced importance on the security of personal information, modern consumers are looking for specific web design and development functions that make their experience on your site more enjoyable.
If it’s been a while since you reviewed your eCommerce website design or you’re looking for fresh ideas to streamline your website’s user experience, consider these top trends in eCommerce web development to expand your reach and cultivate brand growth.
Monitoring and Listening—What’s the Difference?
The fundamental difference between social monitoring and social listening is the greater scope of analysis carried out by the latter approach. Social listening goes beyond your company’s immediate feed and extends its research to the broader conversations occurring between users across popular social media channels. To put it in even simpler terms, social media monitoring assesses user engagement and marketing performance on a micro scale, while social media listening extends this to the macro scale.
1. Focus on Security
If you’re an international eCommerce business or a digital company operating within the European Union (EU) economic area, the EU’s General Data Protection Regulation (GDPR) has most likely already affected how you handle the acquisition, processing, and storage of your customer’s personal data.
Moving forward, it’s vital that eCommerce brands focus on optimising consumer data protection - and internal data protection, for that matter - throughout every aspect of the online user experience. From investing in secure payment processing solutions to streamlining the type of information collected for your internal records and analytics, work with a provider of digital security consulting and services to create a safe website.
2. Optimise for Mobile Usage
As most eCommerce analytic interpreters can attest to, the need for a website optimised for the mobile experience is essential for increasing traffic and purchases. From a web design perspective, this means creating a website that is responsive, easy to use on a small screen, and funnels users towards your offerings and checkout process.
This may include taking a minimalist approach to content, balancing call-to-action (CTA) buttons on pages within your user funnel, and making sure the eye is able to move along the page with ease.
3. Continuous Scrolling
Based on the user experience provided by popular social media platforms like Twitter, Facebook, and Instagram, continuous or infinite scrolling is the process of loading more content as a user scrolls down a webpage. For eCommerce businesses, this process allows for users to experience constantly refreshed content and easy peruse your offerings without having to click through to new pages to shop.
Whether you choose to implement a few or all of these web development trends in 2019 and beyond, let our team at Crimson help you reach new audiences and expand your reach. For more information on our web development services for companies in North America, Asia, or the UAE, contact us today.